Design and Construction Complete on Monumental Sign - Design Tips

In conjunction with A Router Works Signs, ParsCo successfully designed and completed construction on the monumental sign for Summerset Estates in Navarre, FL.  

In design, defining the program requirements is critical to make sure the overall goal is accomplished for a customer.  Regardless of whether you are designing a small interior renovation, a brand new multi-million dollar custom home, or a high-rise commercial office building....design requires criteria tailored to the particular project.

When designing a monumental sign, ParsCo uses the following guidelines to achieve a final result satisfactory to all parties:

Less is More
Less can be more when designing any sign! Leaving space around the edges and not filling the space completely with your text will add impact to what you do use on the sign.

Impression
Your sign is your "first impression" with the public, and first impressions are lasting impressions. Your sign should project a positive image for the public to have of your business. Potential customers will judge the inside of your business by how it looks on the outside. Don't attempt to sell them with information on the sign - save that information until they are in your business.

Setting
Ideally, the design and the colors of your location or building should reinforce the design and colors of your sign (or vice versa). Color is probably the easiest and most cost-effective device for this coordination of design for business identification.

Spacing
"White-space". This is the surface area of a sign's face that is left uncovered by either text or graphics. The proper amount of white-space is just as important for quick readability as are graphics, text and colors. In fact, 30% to 40% of the sign's face area should be left as white-space for optimal readability. Having your letters too close to the edge of the sign always looks bad.

Borders
Keep the border width and distance from the edge proportional to the size of the sign. Larger signs should have wider borders spaced further from the edge of the sign. Remember, a border is decoration and can be overdone.

Contrast
Choose contrast colors for your lettering. Blue on green for example is very hard to read. Choose gold or silver letters on a black or dark green sign. Avoid light backgrounds because, while extremely visible, they create glare when illuminated.


Contact ParsCo today for more information.
www.pars-co.net
850-776-6265